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          "text": "Snippet Digital is a UK-based SEO agency specialising in enterprise search journey optimisation. The agency takes on AI SEO, Reddit marketing, and agent-ready website work for clients whose audiences are increasingly fragmented across Google, AI assistants, and social search.",
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          "text": "Agent-ready means a website is legible to autonomous AI agents and to the AI search systems that fetch live pages at query time. There are two surfaces: the page itself, which agents read as semantic HTML, an accessibility tree, or a screenshot; and everything around the page, including robots.txt rules, sitemaps, Link headers, llms.txt, MCP server cards, OAuth metadata, A2A discovery, and Markdown negotiation.",
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          "text": "Shipping the agent-ready protocol stack does not guarantee AI citations or referral traffic. On current evidence, it reduces parsing cost for the agents already fetching the site by roughly 5x via Markdown negotiation, and makes the site legible to the systems deciding whether to cite or train on the content.",
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          "text": "Schema markup is read by three completely different systems for three completely different purposes, at three different points in time. Conflating them is why the public debate around schema and AI citations is so noisy.",
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          "text": "At Search Central Live Toronto in April 2026, Google structured data engineer Ryan Levering said schema is used as context served to models when doing fanouts. AI Mode and AI Overviews are downstream of that pipeline.",
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          "text": "MCP exposes tools, resources, and prompts to AI agents through a standard protocol. On a website it lives at /.well-known/mcp/server-card.json. WebMCP is the in-browser variant that registers tools through navigator.modelContext when the browser supports it.",
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          "text": "llms.txt is a static file at the root of the domain that lists pages and describes what each one covers. The actual observed use case as of mid-2026 is narrower than most agent-readiness advice implies: the file is fetched today by coding agents whose system prompts have a URL hardcoded.",
          "sourceUrl": "https://suganthan.com/notes/google-ai-optimization-guide/",
          "pageTitle": "Google's new AI optimization guide. Mostly right.",
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          "text": "AI agents are actively using HTTP content negotiation to request markdown. Over a 44-day window, 1,421 such requests landed on this site from multiple independent systems. Anthropic's own infrastructure, separate from ClaudeBot, accounts for around 35 percent of that traffic. The Accept: text/markdown standard is being adopted before the major crawlers have implemented it.",
          "sourceUrl": "https://suganthan.com/blog/cloudflare-markdown-for-agents/",
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          "text": "Modern search has evolved beyond Google. Audiences discover brands across Google, TikTok, YouTube, Reddit, and AI platforms like ChatGPT, Perplexity, Google AI Mode, and Google AI Overviews. Search Journey Optimisation is the practice of making a brand legible across that full set rather than the Google ten blue links alone.",
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