Search Experience Optimisation Consulting

Search Engine Experience (SXO) is about creating a balanced strategy that considers both the technical aspects of SEO and the human element of user experience. By prioritising search engines and users, websites can achieve better visibility, higher engagement, and more conversions.

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How can I help you and what
you will get from
SXO Consulting

How can I help you and what you will get from SEO Consulting

SEO Fundamentals

SEO (Search Engine Optimization) fundamentals aim to improve a website's visibility and ranking on search engine results pages (SERPs) through a blend of technical, content, and user experience strategies. Key components include:

  • Identifying The Target Audience
  • Keyword Research
  • Creating Content Plans
  • Creating High Quality Content
  • Technical SEO Audits
  • Off-Page SEO
  • Measuring And Analysing Results
  • Attribution And Reporting

User Experience (UX)

User Experience (UX) refers to a person's overall experience when interacting with your website. UX encompasses all aspects of the end-user's interaction, including usability, accessibility, performance, design, and how the user perceives the system. Key components include:

  • Usability
  • Accessibility
  • Website Health & Security
  • Performance
  • Website Design
  • Website Content
  • Interaction And Engagement
  • User Journey

Conversion Rate Optimisation (CRO)

Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a contact form. CRO involves understanding how users navigate your site, what actions they take, and what prevents them from completing your goals. Here are the key components:

 

  • Data Analysis
  • Understanding User Intent
  • Optimisation Techniques
  • Improving User Experience (UX)
  • Content Optimisation
  • Speed and Performance

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I strive to respond to all inquiries within a few hours during our business hours, Monday to Friday, 9 AM to 5 PM.

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