$ whoami
Hey, I'm Suganthan
I'm an entrepreneur from Norway, currently based in Dubai, UAE.
I co-founded Snippet Digital, an AI SEO agency, and Keyword Insights.
I publish AI SEO research: wire-level teardowns of how ChatGPT, Perplexity and Google's AI Mode choose what to cite.
I'm Sri Lankan-Norwegian, which means I have strong opinions about both tea and coffee.
$ connect --social
$ ls ~/posts # latest
- ChatGPT Rebuilt Its Search Tool. I Read the New Language It Speaks.#geo #ai-seo #chatgpt
- How to Track Google AI Mode Traffic in Search Console#seo #ai-seo #geo #tools
- "Yes, Go On": The AI Conversations Leaking Into Your Search Console#seo #ai-seo #geo #tools
- ChatGPT Already Knows Who's In The Running Before It Searches#geo #ai-seo #chatgpt #content-strategy
- Common Crawl Published a Manual for Being Visible to AI. I Automated It.#ai-seo #geo #technical-seo #tools
$ ls ~/notes
- Releases Reddit fell out of ChatGPT's citations, not out of the model
- Releases Yelp is licensing its reviews to ChatGPT. The local data I read in July was all Google.
- Releases Google just put your social accounts in Search Console. It's a scoreboard play, not a gift.
- Releases Cloudflare just changed the AI crawler defaults, and there's a trap in it
- Tools Your firewall can block AI crawlers while your robots.txt waves them in
$ ls ~/building
████████ ██████████ ████████ for ██████ ████████████. Coming soon.

Snippet Digital AI SEO and Reddit marketing agency helping brands get found wherever people search.
Keyword Insights AI-driven content intelligence platform for keyword clustering, search intent, and content briefs at scale.

KWI SEO Community Private networking space for SEO professionals to share insights and strategies.
FanoutFox Free Chrome extension that reads your own ChatGPT session and shows the fan-out, the sources, and who got cited behind every answer. Everything stays in your browser.
$ subscribe --no-spam
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