Hey, I’m Suganthan.
I’m an entrepreneur from Norway, currently based in Dubai.
I co-founded Snippet Digital, an AI SEO agency, and Keyword Insights.
I publish AI SEO research: wire-level teardowns of how ChatGPT, Perplexity and Google’s AI Mode choose what to cite.
I’m Sri Lankan-Norwegian, which means I have strong opinions about both tea and coffee.
Latest writing
Research and long-form posts on AI SEO- One Page Earned 102,657 Image Impressions and 2 Clicks. I Shipped 8 Free Tools That Find Pages Like It.
- ChatGPT Searches Individual Subreddits by Name
- ChatGPT Rebuilt Its Search Tool. I Read the New Language It Speaks.
- How to Track Google AI Mode Traffic in Search Console
- "Yes, Go On": The AI Conversations Leaking Into Your Search Console
Notes
Short takes between the longer posts- Google is encrypting its search result URLs. I'm still recovering all of them in one pass.
- Reddit fell out of ChatGPT's citations, not out of the model
- Yelp is licensing its reviews to ChatGPT. The local data I read in July was all Google.
- Google just put your social accounts in Search Console. It's a scoreboard play, not a gift.
- Cloudflare just changed the AI crawler defaults, and there's a trap in it
What I’m building
Snippet Digital AI SEO agency helping brands get found wherever people search, from Google to ChatGPT, Perplexity and AI Overviews. Visit site →
Keyword Insights AI-driven content intelligence platform for keyword clustering, search intent, and content briefs at scale. Visit site →
Fanout Fox Free Chrome extension that reads your ChatGPT session and shows the fan-out, sources, and who got cited behind every answer. Get the extension →
KWI SEO Community Private networking space for SEO professionals to share insights and strategies. Join the community →
Get my writing in your inbox
Organic search, AI, and the tools I build, sent over when there’s something worth reading. Usually two to four emails a month.
Subscribe →Join 1,300+ readers. Unsubscribe anytime.