$ whoami
Hey, I'm Suganthan
I'm an entrepreneur and Search Journey Optimisation consultant from Norway, currently based in Dubai, UAE.
I co-founded Snippet Digital and Keyword Insights.
I write about Organic Search, AI and Technology.
I'm Sri Lankan-Norwegian, which means I have strong opinions about both tea and coffee.
$ connect --social
$ ls ~/posts # latest
- ChatGPT Changed How It Picks Sources While You Were Reading My Last Post#geo #ai-seo #chatgpt #content-strategy
- How ChatGPT Actually Picks Sources (I Read the Network Traffic, Not the Outputs)#geo #ai-seo #chatgpt #content-strategy
- I Shipped Agentic Resource Discovery on This Site (And a Client Found Me)#seo #ai #tools
- Open Knowledge Format (OKF): Google's New Markdown Format for AI Agents#seo #ai #tools
- How to Get a Google Search Profile From Outside the US#seo #tools
$ ls ~/notes
- Releases Google just put your social accounts in Search Console. It's a scoreboard play, not a gift.
- Releases Cloudflare just changed the AI crawler defaults, and there's a trap in it
- Tools Your firewall can block AI crawlers while your robots.txt waves them in
- Random Lily Ray put me on a slide
- Releases Google shipped an open format (OKF) for AI agents. My site already spoke it.
$ ls ~/building
████████ ██████████ ████████ for ██████ ████████████. Coming soon.
Snippet Digital Enterprise search journey optimisation agency helping brands get found wherever people search.
Keyword Insights AI-driven content intelligence platform for keyword clustering, search intent, and content briefs at scale.
KWI SEO Community Private networking space for SEO professionals to share insights and strategies.
FanoutFox Free Chrome extension that reads your own ChatGPT session and shows the fan-out, the sources, and who got cited behind every answer. Everything stays in your browser.
$ subscribe --no-spam
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