I tested DeepSeek’s new search API. Here’s how it ranks and scores websites
DeepSeek opened its search API with authority scores and a promise to filter SEO and GEO spam. I spent $0.08 testing what it actually returns.
Hey, I’m Suganthan.
I’m an entrepreneur and co-founder of Snippet Digital, an AI SEO agency, and Keyword Insights, an SEO SaaS.
My work spans AI SEO research and agency R&D, including developing complex technical solutions, MCP servers, free tools and experiments I share on this site.
Twenty years in SEO, and my relatives still think I work for Google.
Latest writing
All 53 articles - How to Find Out Who Gemini Cites for Your Query, and Why It Isn't You
- Your Google Search Console queries need context
- I made my website charge AI agents a penny per page. Then I watched Claude pay it.
- One Page Earned 102,657 Image Impressions and 2 Clicks. I Shipped 8 Free Tools That Find Pages Like It.
New tool
All 13 tools- DeepSeek Visibility Checker
Shows DeepSeek's authority tier for your site, your ranks for your queries, and what its date filter and fetcher miss.
Most popular
The research tracker- How ChatGPT Actually Picks Sources (I Read the Network Traffic, Not the Outputs)
Two days of ChatGPT's raw network traffic. What gets fetched, what gets cited, and the gap between the two.
- Google Search Console MCP: Step by Step Setup Guide (OAuth + 29 Free Tools)
Ask Claude questions about your own Search Console data. Free, and about fifteen minutes to set up.
- How to Make Your Website Agent-Ready (And Whether You Actually Should)
The agent readiness standards, tried on this site one by one, and whether you should bother with each.
Research into practice
I publish what I learn about AI search here. At Snippet Digital, we put that research to work on a business’s technical SEO, content and visibility.
Notes
All notes- Search Console now reports multimodal search. You can see the pages but not the queries.
- Google builds Search Profiles from social accounts. My URL generator now finds the ones the Knowledge Graph API misses.
- An SEO called GSC's average position bollocks. Here's how my MCP calculates it.
- I redesigned this site in a day. The fonts took two.
- Google is encrypting its search result URLs. I'm still recovering all of them in one pass.
What I’m building
All projects
Snippet Digital
AI SEO agency helping brands get found wherever people search, from Google to ChatGPT, Perplexity and AI Overviews.
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Keyword Insights
AI-driven content intelligence platform for keyword clustering, search intent, and content briefs at scale.
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FanoutFox
Free Chrome extension that reads your ChatGPT session and shows the fan-out, sources, and who got cited behind every answer.
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Organic search, AI, and the tools I build, sent over when there’s something worth reading. Usually two to four emails a month.
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