Your Google Search Console queries need context
A free tool that sorts a Google Search Console query export against a short business brief, how Jev labels each query, and what to do with the queries it rejects.
Read article
Hey, I’m Suganthan.
I’m an entrepreneur from Norway, currently based in Dubai.
I co-founded Snippet Digital, an AI SEO agency, and Keyword Insights.
I publish AI SEO research: wire-level teardowns of how ChatGPT, Perplexity and Google’s AI Mode choose what to cite.
I’m Sri Lankan-Norwegian, which means I have strong opinions about both tea and coffee.
Latest writing
Research and long-form posts on AI SEO- I made my website charge AI agents a penny per page. Then I watched Claude pay it.
- One Page Earned 102,657 Image Impressions and 2 Clicks. I Shipped 8 Free Tools That Find Pages Like It.
- ChatGPT Searches Individual Subreddits by Name
- ChatGPT Rebuilt Its Search Tool. I Read the New Language It Speaks.
Most popular
The three posts most people read on this site- How ChatGPT Actually Picks Sources (I Read the Network Traffic, Not the Outputs) Two days of ChatGPT's raw network traffic. What gets fetched, what gets cited, and the gap between the two.
- Google Search Console MCP: Step by Step Setup Guide (OAuth + 20 Free Tools) Ask Claude questions about your own Search Console data. Free, and about fifteen minutes to set up.
- How to Make Your Website Agent-Ready (And Whether You Actually Should) The agent readiness standards, tried on this site one by one, and whether you should bother with each.
Research into practice
I publish what I learn about AI search here. At Snippet Digital, I work with Andy Chadwick and our team to apply that thinking to a business's technical SEO, content and visibility.
Work with Snippet DigitalNotes
Short takes between the longer posts- Google builds Search Profiles from social accounts. My URL generator now finds the ones the Knowledge Graph API misses.
- An SEO called GSC's average position bollocks. Here's how my MCP calculates it.
- I redesigned this site in a day. The fonts took two.
- Google is encrypting its search result URLs. I'm still recovering all of them in one pass.
- Reddit fell out of ChatGPT's citations, not out of the model
What I’m building
Snippet Digital AI SEO agency helping brands get found wherever people search, from Google to ChatGPT, Perplexity and AI Overviews. Visit site →
Keyword Insights AI-driven content intelligence platform for keyword clustering, search intent, and content briefs at scale. Visit site →
Fanout Fox Free Chrome extension that reads your ChatGPT session and shows the fan-out, sources, and who got cited behind every answer. Get the extension →
KWI SEO Community Private networking space for SEO professionals to share insights and strategies. Join the community →
Get my writing in your inbox
Organic search, AI, and the tools I build, sent over when there’s something worth reading. Usually two to four emails a month.
Subscribe →Join 1,330+ readers. Unsubscribe anytime.