About Suganthan Mohanadasan
Suganthan Mohanadasan is an entrepreneur with over 20 years of experience in search marketing. A large part of his work is AI SEO research. The rest is R&D, from MCP servers to free tools and live experiments on this site.
He is the co-founder of Snippet Digital, a UK-based AI SEO agency, and the co-creator of Keyword Insights, an AI-driven content intelligence platform.
Suganthan has been voted as one of the top SEOs to follow by Search Engine Journal. He is a regular contributor to some of the most respected publications in the industry.
He was born and raised in Jaffna, Sri Lanka, and studied in London, where he earned a Master's in Information Technology. He moved to the Stavanger region of Norway, became a naturalised citizen, and later settled in Dubai. He speaks four languages.
Published in
Financial Times, Business Insider, Search Engine Journal, Moz, Search Engine Land, Ahrefs, Semrush, Mangools, and more.
Expertise
Modern search has evolved far beyond Google. Today's audiences discover brands across Google, TikTok, YouTube, Reddit, and AI platforms like ChatGPT, Perplexity, Google AI Mode, and Google AI Overviews. Suganthan coined Search Journey Optimisation, the framework behind this approach: show up wherever your audience is searching. Today that work goes by AI SEO.
Working with Snippet Digital
The research on this site is Suganthan's. Client work is delivered through Snippet Digital, the agency he founded with Andy Chadwick. He works alongside the team on strategy, technical SEO and content, and both founders read every enquiry.
Kind words
“I have had the pleasure of working with Suganthan and, I can honestly say that he is a true expert in his field.”
Through my lens
A few snapshots from life and travels.30 photos
