About Suganthan Mohanadasan
Suganthan Mohanadasan is a Norwegian entrepreneur with over 20 years of experience in search. He publishes AI SEO research: wire-level teardowns of how ChatGPT, Perplexity and Google's AI Mode choose their sources.
He is the co-founder of Snippet Digital, a UK-based AI SEO agency, and the co-creator of Keyword Insights, an AI-driven content intelligence platform that helps brands plan, create, and optimise content at scale. In 2025, he co-founded the KWI SEO Community, a private networking space for SEO professionals.
With over 20 years of industry experience, Suganthan has been voted as one of the top SEOs to follow by Search Engine Journal. He is a regular contributor to some of the most respected publications in the industry.
Published In
Financial Times, Business Insider, Search Engine Journal, Moz, Search Engine Land, Ahrefs, Semrush, Mangools, and more. See all contributions →
Ask me anything. My AI agent answers questions about my blog posts, opinions, and the things I'm working on.
Ask AI →Expertise
Modern search has evolved far beyond Google. Today's audiences discover brands across Google, TikTok, YouTube, Reddit, and AI platforms like ChatGPT, Perplexity, Google AI Mode, and Google AI Overviews. Suganthan coined Search Journey Optimisation, the framework behind this approach: show up wherever your audience is searching. Today that work goes by AI SEO.
Kind Words
"I have had the pleasure of working with Suganthan and, I can honestly say that he is a true expert in his field."
Steffen Thorsen, CEO of timeanddate.com
Through My Lens
A few snapshots from life and travels.
