Projects
Companies I run, open tools I've shipped, and things I build for the joy of it.
My gigs
Work with me →
Snippet Digital AI SEO agency helping brands get found wherever people search, from Google to ChatGPT, Perplexity and AI Overviews. Visit site →
Keyword Insights AI-driven content intelligence platform for keyword clustering, search intent, and content briefs at scale. Visit site →
Fanout Fox Free Chrome extension that reads your own ChatGPT session and shows the fan-out, the sources, and who got cited behind every answer. Everything stays in your browser. Get the extension →
KWI SEO Community Private networking space for SEO professionals to share insights and strategies. Join the community →
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Open MCP servers & skills
Explore all MCPs & skills →- Google Search Console MCP Open source MCP server that connects Claude to your Google Search Console data. 10 built in SEO analyses including quick wins, content gaps, traffic drops, and cannibalisation detection. Read the post →
- BigQuery MCP Server 32 SEO tools for your GSC data warehouse. ML traffic forecasting, anomaly detection, anonymous query analysis, and pre-built analyses on unsampled BigQuery data. Read the post →
- Multi-Signal Keyword Attribution Free open source skill for the "(not provided)" gap. Joins GA4 and GSC in BigQuery with a 3-signal join, intent weighting, and a confidence score on every row. Fully inspectable methodology, unlike the paid black boxes. Read the post →
- Wayback Machine CDX Recovery Claude Code skill that automates content and image recovery from the Internet Archive using the CDX API. Handles snapshot discovery, raw content retrieval, and bulk downloads. Read the post →
WordPress plugins
- Open Knowledge Format Free WordPress plugin that turns your published posts and pages into an Open Knowledge Format bundle for AI agents. It generates the bundle, serves it at /okf/, rebuilds it every time you publish, and draws a live graph of how your content links together. Read the post →
Free tools
Explore all free SEO tools →- Sorts the AI Mode conversations out of your Search Console queries and labels every one. Open tool →
- Checks whether your site is in Common Crawl, with 12 months of capture history for any domain or page. Open tool →
- Probes your site as GPTBot, ClaudeBot and PerplexityBot and finds the blocks that keep you out of AI answers. Open tool →
- Checks for the discovery file AI agents read to find what a site offers, and turns what is missing into a setup list. Open tool →
- Turns any website into an Open Knowledge Format bundle for AI agents, up to 100 pages at a time. Open tool →
- Shows whether Google, Wikidata and Wikipedia know who you are, and what a Knowledge Panel still needs. Open tool →
- Generates validated Person or Organization JSON-LD with your sameAs links, entirely in your browser. Open tool →
Fun
- Keyword Hunt A technical SEO puzzle game I built. Test how well you spot real SEO issues against the clock. Free to play. Play it →