Projects
Companies I run, open tools I've shipped, and things I build for the joy of it.
My Gigs
Work with me →
Snippet Digital Enterprise search journey optimisation agency helping brands get found wherever people search.
Keyword Insights AI-driven content intelligence platform for keyword clustering, search intent, and content briefs at scale.
KWI SEO Community Private networking space for SEO professionals to share insights and strategies.
FanoutFox Free Chrome extension that reads your own ChatGPT session and shows the fan-out, the sources, and who got cited behind every answer. Everything stays in your browser.
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Open MCP servers & skills
Explore all MCPs & skills → Google Search Console MCP Open source MCP server that connects Claude to your Google Search Console data. 10 built in SEO analyses including quick wins, content gaps, traffic drops, and cannibalisation detection.
BigQuery MCP Server 32 SEO tools for your GSC data warehouse. ML traffic forecasting, anomaly detection, anonymous query analysis, and pre-built analyses on unsampled BigQuery data.
Multi-Signal Keyword Attribution Free open source skill for the "(not provided)" gap. Joins GA4 and GSC in BigQuery with a 3-signal join, intent weighting, and a confidence score on every row. Fully inspectable methodology, unlike the paid black boxes.
Wayback Machine CDX Recovery Claude Code skill that automates content and image recovery from the Internet Archive using the CDX API. Handles snapshot discovery, raw content retrieval, and bulk downloads.
WordPress plugins
Free tools
Explore all free SEO tools → AI Mode and AI Overview Query Classifier Search Console now counts AI Mode conversations as queries. This sorts them out of your real searches. Paste your queries or drop the export and each one gets a label, from bare replies and follow-up questions to tracker probes and agent prompts. A multilingual model does the hard cases, in memory, never stored.
Common Crawl Visibility Checker Check whether your site is actually in Common Crawl, the dataset most LLM training data starts from. Reads 12 months of capture history for any domain or single page, dates the month a CCBot block appeared, names the template that wrote it, and diffs your sitemap against what the crawler took.
AI Crawler Access Checker See whether AI crawlers can actually read your site. Enter a domain and it probes as GPTBot, ClaudeBot, PerplexityBot and the live fetchers, checking robots.txt, firewall and WAF rules, and response speed. It catches the silent blocks that keep you out of AI answers, from a WAF challenge to a page too slow for a live fetch.
Agentic Resource Discovery Checker Check whether a website has published an Agentic Resource Discovery catalog, the file AI agents read to find what a site offers. Validates it, tests all 4 discovery signals, and flags anything blocking AI crawlers. Most sites have none yet, so it doubles as a 20-minute setup list.
OKF Bundle Generator Turn any website into an Open Knowledge Format bundle for AI agents, the markdown format Google shipped with Knowledge Catalog. Paste your URL or sitemap, up to 100 pages, and get a downloadable bundle plus a graph of your content as an agent would read it.
Knowledge Panel Readiness Checker Type your name and see whether Google has an entity for you, a Search Profile, a Wikidata item and a Wikipedia article, the public signals a Knowledge Panel is built on. Turns what is missing into a to-do list and hands the rest to the schema generator.
Schema Markup Generator Generate validated Person or Organization JSON-LD, with sameAs and your Google Search Profile URL built in. Paste it into your site to help Google recognise your entity. Runs entirely in your browser.
