$ cat ai-seo.md

AI SEO Services

Buyers ask ChatGPT who to hire before they ever see a results page. We make sure the answer includes you. Snippet Digital is the AI SEO agency I co-founded with Andy Chadwick: we get brands mentioned, cited and described accurately by ChatGPT, Perplexity and Google's AI Mode, and we measure it before and after.

How AI answers choose brands

An AI answer names three or four brands and links a few sources. Everyone else is invisible, and there's no page two.

Whether you make the cut depends on three things: what the model believes about you from training, what it reads when it searches, and what the rest of the web says about you. Most agencies stop at rewriting pages. That's one lever, and rarely the decisive one.

We measure this on ourselves

On 21 August 2026 we probed ChatGPT, Gemini and Claude about our own brands, 195 samples in total. Relevance to AI SEO: 100%. Keyword Insights, the software I co-founded, sits fourth in the models' own associations for keyword clustering, ahead of SE Ranking and Moz. This site is the fourth most cited domain of the 301 that appear in AI answers across the categories we track.

We also publish a wire-level tracker of how ChatGPT and Perplexity choose their sources, updated as the engines change. Every client gets the same measurement, before the work and after it. Being known and being cited are different problems, and that gap is the work.

How we work

1. Structure content so models can lift it. Answers first, entities named consistently, service pages a machine can quote.

2. Keep the technical side solid. GPTBot, ClaudeBot and PerplexityBot need to fetch fast and parse clean. We audit crawler access, rendering and speed.

3. Say it where the models listen. Queries mapped to the platforms that feed answers: YouTube, Reddit, Quora. Reddit is our deepest bench, in the open and disclosed where disclosure is due.

4. Build the consensus. Owned content, contributed articles, interviews and partnerships, until sources beyond your site agree on your story. Models repeat agreement.

5. Track the answers. Citations, mentions and share of voice across ChatGPT, Perplexity and AI Overviews, reported monthly, including what didn't move.

Who it suits

Software, services and considered-purchase ecommerce, anywhere buyers ask AI for recommendations. Also brands that rank well but never get named, and brands AI describes wrongly. We're the wrong fit if you want a schema sprinkle or a guaranteed placement; nobody controls what a model says, and anyone promising that is guessing with your budget.

Why Snippet Digital

We build the tools we use. I co-founded Keyword Insights, and this site hosts our free AI SEO tools and the research tracker above. My work has appeared in Moz, Search Engine Land, Search Engine Journal, Ahrefs, Semrush and the Financial Times, and Search Engine Journal voted me one of the top SEOs to follow. I'm directly involved on every engagement, working alongside the team.

What it costs

Engagements start at $5,000 a month, scoped by how many topics, platforms and markets we cover.

Questions we actually get

How is this different from traditional SEO?

Traditional SEO ranks a page in a list. AI SEO gets a brand named and cited inside a generated answer, which also depends on what models believe about you and what the wider web says.

Do I still need traditional SEO?

Yes. AI assistants retrieve from search indexes. Traditional SEO keeps you in those indexes. AI visibility is the work on top of it.

How do you measure success?

Citations of your pages in AI answers, mentions of your brand across the questions that matter, and share of voice against competitors, tracked monthly alongside AI referral traffic in your analytics.

Can you guarantee we'll be mentioned?

No. The models decide. We guarantee measurement honest enough to show exactly what moved and what didn't.

See what the models say about you now.

Start an enquiry →