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I write about organic search, AI, and the tools I build to make both less tedious. When something's worth your time, I send it over. Usually two to four emails a month.
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What you get
- The new post the day it goes live, in full or as a short heads-up with the link.
- Behind-the-scenes notes on what I'm building, the experiments that worked, and the ones that didn't.
- Now and then, something I'd only put in an email.
Recent sends
so you know what you're getting- One Page Earned 102,657 Image Impressions and 2 Clicks. I Shipped 8 Free Tools That Find Pages Like It.
Image search on one client site ran at 64% of web's impressions and 11% of its clicks, and no tool in the stack could see it. The new GSC MCP update ships 8 free image SEO tools that read that surface and audit the pages behind it.
- ChatGPT Searches Individual Subreddits by Name
A capture this week has ChatGPT targeting one subreddit directly, with a ten-year window, on a query where Bing returns no Reddit at all. Reddit was 48 of the 71 pages it fetched and won 6 of the 8 citations. Four days earlier, a different query gave Reddit none of eleven.
- ChatGPT Rebuilt Its Search Tool. I Read the New Language It Speaks.
Between 16th and 20th August, ChatGPT's search tool call went from JSON to a compact query language with freshness windows, domain targeting and separate verticals for products, places, images and widgets. I captured both sides of the change on the same account, with the same question. Here's the full map, and what each part means for getting cited.
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