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I write about organic search, AI, and the tools I build to make both less tedious. When something's worth your time, I send it over. Usually two to four emails a month.
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What you get
- The new post the day it goes live, in full or as a short heads-up with the link.
- Behind-the-scenes notes on what I'm building, the experiments that worked, and the ones that didn't.
- Now and then, something I'd only put in an email.
Recent sends
so you know what you're getting
- Your Google Search Console queries need context
A free tool that sorts a Google Search Console query export against a short business brief, how Jev labels each query, and what to do with the queries it rejects.
- I made my website charge AI agents a penny per page. Then I watched Claude pay it.
Google is testing paying publishers when their pages feed its AI answers, on terms only Google can see. My site runs the other version over x402. It returns HTTP 402 to AI agents and unlocks for a cent in USDC, with a public receipt for every crawl, which is the loop those Cloudflare wallet handles will run.
- One Page Earned 102,657 Image Impressions and 2 Clicks. I Shipped 8 Free Tools That Find Pages Like It.
Image search on one client site ran at 64% of web's impressions and 11% of its clicks, and no tool in the stack could see it. The new GSC MCP update ships 8 free image SEO tools that read that surface and audit the pages behind it.
Two to four emails a month. The list runs on Listmonk on my own server rather than a big marketing platform, so your address stays with me and nobody else. One click unsubscribes you whenever you've had enough.