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I write about organic search, AI, and the tools I build to make both less tedious. When something's worth your time, I send it over. Usually two to four emails a month.

What you get

  • The new post the day it goes live, in full or as a short heads-up with the link.
  • Behind-the-scenes notes on what I'm building, the experiments that worked, and the ones that didn't.
  • Now and then, something I'd only put in an email.

Recent sends

so you know what you're getting

  1. I tested DeepSeek’s new search API. Here’s how it ranks and scores websites

    DeepSeek opened its search API with authority scores and a promise to filter SEO and GEO spam. I spent $0.08 testing what it actually returns.

  2. How to Find Out Who Gemini Cites for Your Query, and Why It Isn't You

    Find out which pages Gemini cites for your query, which of their claims your page misses, and what to change. A guide to the free Gemini Grounding Gap Checker, stage by stage.

  3. Your Google Search Console queries need context

    A free tool that sorts a Google Search Console query export against a short business brief, how Jev labels each query, and what to do with the queries it rejects.

All writing

Two to four emails a month. The list runs on Listmonk on my own server rather than a big marketing platform, so your address stays with me and nobody else. One click unsubscribes you whenever you've had enough.