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I write about organic search, AI, and the tools I build to make both less tedious. When something's worth your time, I send it over. Usually two to four emails a month.
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$ cat what-you-get.md
- The new post the day it goes live, in full or as a short heads-up with the link.
- Behind-the-scenes notes on what I'm building, the experiments that worked, and the ones that didn't.
- Now and then, something I'd only put in an email.
$ ls ~/recent # so you know what you're getting
- ChatGPT Already Knows Who It'll Recommend Before It Searches
ChatGPT writes brand names into its own search query before it fetches a single page. I read the traffic across 60 conversations to work out when it happens, what being named is worth, and what actually gets you onto that list.
- Common Crawl Published a Manual for Being Visible to AI. I Automated It.
Common Crawl's own AI Visibility Audit tells you to check your training data standing by hand. I automated it. My free checker reads 12 months of Common Crawl history for any domain or single page, dates the month a CCBot block appeared, tells you whether a CDN template wrote it, and hands you the fix.
- How Perplexity Actually Picks Sources (I Read the Stream, Not the Answers)
I read Perplexity's raw answer stream to see how it picks sources, which domains get cited by intent, and how to show up in and get cited by Perplexity.
Two to four emails a month. The list runs on Listmonk on my own server rather than a big marketing platform, so your address stays with me and nobody else. One click unsubscribes you whenever you've had enough.