Tagged: content-strategy
4 posts, newest publication first.ChatGPT Already Knows Who's In The Running Before It Searches
ChatGPT writes brand names into its own search query before it fetches a single page. I read the traffic across 60 conversations to work out when it happens, what being named is worth, and what actually gets you onto that list.
How Perplexity Actually Picks Sources (I Read the Stream, Not the Answers)
I read Perplexity's raw answer stream to see how it picks sources, which domains get cited by intent, and how to show up in and get cited by Perplexity.
ChatGPT Changed How It Picks Sources While You Were Reading My Last Post
A reader found a source pipeline I'd never seen, so I went back into ChatGPT's network traffic 10 days after the first teardown. Some of it had changed underneath me, I caught 2 of my own over-reaches, and I found the layer that shows who you lose citations to.
How ChatGPT Actually Picks Sources (I Read the Network Traffic, Not the Outputs)
I read 2 days of ChatGPT's raw network traffic to see how it picks sources, which domains get cited, and how to rank in and get cited by ChatGPT.
