Tagged: seo
30 posts, newest publication first.Your Google Search Console queries need context
A free tool that sorts a Google Search Console query export against a short business brief, how Jev labels each query, and what to do with the queries it rejects.
One Page Earned 102,657 Image Impressions and 2 Clicks. I Shipped 8 Free Tools That Find Pages Like It.
Image search on one client site ran at 64% of web's impressions and 11% of its clicks, and no tool in the stack could see it. The new GSC MCP update ships 8 free image SEO tools that read that surface and audit the pages behind it.
How to Track Google AI Mode Traffic in Search Console
Four ways to surface AI Mode and AI Overview queries hiding in Search Console, from a custom regex to a free classifier that labels 100,000 queries per run.
"Yes, Go On": The AI Conversations Leaking Into Your Search Console
A classifier for the AI conversations leaking into Search Console. Seven kinds, from human replies and comparison questions to tracker bots and agent prompts, built from sixteen months of my own data and released as a free tool you run with one prompt.
I Shipped Agentic Resource Discovery on This Site (And a Client Found Me)
Google and 10 others shipped Agentic Resource Discovery. I added an ai-catalog.json to this site, validated it against the official tool, and a reference client discovered my capabilities. Here is the build and the Cloudflare catch.
Open Knowledge Format (OKF): Google's New Markdown Format for AI Agents
Google shipped OKF, the Open Knowledge Format, a markdown standard for handing your content to AI agents. What it is, what it does and does not do, and how to generate your bundle free.
How to Get a Google Search Profile From Outside the US
Google Search profiles are US only for now, but you can open yours from anywhere today. Here is how, plus how claiming works and the noindex catch nobody mentions.
How to Unlock "Not Provided" Keywords in Google Analytics
The 3 ways to recover your organic keyword data after Google hid it in 2013. Search Console linking, BigQuery pipelines, and third party tools compared honestly. Includes a free open source skill whose methodology is fully inspectable, the opposite of the paid black boxes.
How to Make Your Website Agent-Ready (And Whether You Actually Should)
A technical guide to the protocols, headers, and well-known files that make a website readable by AI agents. With the SEO argument, the case study, and an honest look on whether you should bother yet.
The Three Lives of Schema Markup: A Beginner's Guide to How Google and LLMs Actually Use It
Schema markup is read by 3 completely different systems for 3 completely different purposes. Most articles conflate them. Here is what each one actually does, in plain English, with examples.
WebMCP: I Made My Website AI Agent Ready (Here's How)
A practical guide to implementing WebMCP on your website. What it is, how it works, and a full walkthrough of adding MCP tools to a personal site so AI agents can interact with it directly.
Keyword Hunt: I Built a Technical SEO Puzzle.
Keyword Hunt is live. Twenty single-word keywords cloaked using real technical SEO, AI SEO, and edge engineering. The first 10 to find all 20 get permanent Elite status in the Hall of Fame.
I Built an MCP That Turns Keyword Clusters Into SEO Content Calendars
A new MCP that turns a Keyword Insights clustering CSV into a scheduled SEO content calendar in 3 minutes. Intent mismatch detection, Excel export, free and open source.
GA4 + GSC in BigQuery: 6 Tools That Finally Answer "What Are My Keywords Worth?"
Connect Google Analytics 4 and Search Console data in BigQuery through Claude. Revenue per keyword, content ROI diagnosis, position value modelling, and 3 more tools. Free, open source.
Cloudflare Markdown for Agents. I Tracked Every AI Request for 44 Days.
Cloudflare has a beta feature that serves clean markdown to AI agents. I enabled it, built a tracking layer, and logged every request for 44 days. 1,421 requests. Claude was the second biggest consumer. Here is everything I found.
I Tested 3 Ways to Forecast SEO Traffic. Here Is What Actually Works.
I ran the same 486 days of GSC data through Claude, ARIMA, and Meta Prophet. All 3 landed within 10% of each other, but what you get around the numbers is completely different. Free setup guide included.
I Made 10 SEO Predictions in 2020. Here Is My Scorecard.
In 2020, I published SEO predictions on the Moz blog. Six years later, I grade myself honestly. What I got right, what I got wrong, and what nobody saw coming.
BigQuery MCP Server: 32 SEO Tools for Your GSC + GA4 Data Warehouse
Connect Claude to Google BigQuery with 32 built-in tools. Revenue per keyword via GA4 + GSC blending, ML traffic forecasting, anomaly detection, anonymous query analysis, and more. Free, open source, full setup guide.
Google Search Console MCP: Step by Step Setup Guide (OAuth + 29 Free Tools)
Connect Claude to your Google Search Console in 5 minutes with OAuth. 29 free analysis tools: quick wins, content decay, cannibalisation, image SEO, alerting, and Indexing API. Full guide with screenshots.
How to Use the Wayback Machine to Recover Lost Content
I lost 53 images during a site migration. The Wayback Machine CDX API got every single one back. Here is the exact process, the commands, and a free Claude skill that automates the whole thing.
OpenClaw for SEO: What It Is, How to Set It Up, and Use Cases That Actually Matter
A practical guide to OpenClaw for SEO. What it is, how it differs from ChatGPT and Claude, setup instructions, and real SEO use cases.
Logfile Analysis for SEO
Understanding how search engine crawlers interact with your website through server log analysis.
What Will It Mean to Do SEO in 2020 and Beyond?
Exploring the evolution of SEO as search engines become smarter and user behaviour shifts across platforms.
SEO Competitor Analysis: How Do I Find My Niche Rivals?
How to effectively analyse your SEO competitors to find opportunities and inform your strategy.
Frustrating SEO Problems
A deep dive into common and frustrating SEO problems facing webmasters and SEOs, from zero-click results to GMB spam and shrinking organic landscapes.
A Guide to Outsourcing SEO
A comprehensive guide to outsourcing SEO — from finding the right agency or freelancer to managing projects and measuring success.
Don't Let Your Website Redesign Become an SEO Disaster
A comprehensive guide to preserving your SEO equity during a website redesign, covering URL strategy, redirects, and post-launch monitoring.
19 Actionable SEO Tips
A comprehensive guide with 19 actionable SEO tips covering keyword research, featured snippets, video optimisation, local SEO, schema markup, and more.
Why We Need to Start Thinking About Next-Gen Image Formats
Exploring next-gen image formats like WebP, JPEG 2000, and JPEG XR — why they matter for SEO and web performance.
Rank Math SEO Plugin Review from an SEO Consultant (2026 Update)
I first reviewed Rank Math in 2019 when it was the new kid on the block. Seven years, 3 million users, and an AI overhaul later, here is an honest update on where it stands in 2026.
